15 Things to consider when redesigning [revamp] a website

When redesigning a website, there are several important factors to consider to ensure a successful and effective outcome. Here are some key highlights to keep in mind to go for website revamp:

1. Goals and Objectives:
   • Clearly define the purpose of the redesign.
   • Identify specific goals and objectives you want to achieve with the new website, such as improving user experience, increasing conversions, or enhancing branding.
2. User Experience (UX):
   • Understand your target audience and their needs.
   • Create a user-centered design that focuses on providing a seamless and intuitive experience.
   • Simplify navigation and ensure easy access to important information.
3. Mobile Responsiveness:
   • Design and develop the website to be fully responsive across various devices and screen sizes.
   • Consider the mobile experience as a primary factor, as mobile usage continues to grow.
4. Information Architecture:
   • Plan and organize the website’s structure and content hierarchy.
   • Ensure logical navigation and clear pathways for users to find the information they need.
   • Consider user personas and their journey through the website.
5. Visual Design:
   • Create an appealing and visually consistent design that aligns with your brand identity.
   • Use a clean and modern design approach.
   • Pay attention to typography, color schemes, imagery, and overall aesthetics.
6. Content Strategy:
   • Assess and update the existing content.
   • Identify content gaps and plan for new content creation.
   • Ensure that the content is concise, informative, and tailored to the target audience.
7. SEO Considerations:
   • Conduct keyword research and incorporate relevant keywords into the website’s content.
   • Optimize on-page elements, such as meta tags, headings, and URLs.
   • Ensure proper site structure, XML sitemap, and internal linking.
8. Performance and Loading Speed:
   • Optimize website performance to provide a fast and smooth user experience.
   • Compress images, minify HTML, JavaScript & CSS code, and leverage caching techniques.
   • Test the website’s loading speed and make necessary optimizations.
9. Integration and Functionality:
   • Determine the required functionality and features for the website.
   • Consider integrating social media, contact forms, e-commerce capabilities, or any other relevant tools.
   • Ensure that all integrations work seamlessly and are user-friendly.
10. Accessibility:
    • Design and develop the website with accessibility in mind to ensure it can be used by people with disabilities.
    • Follow accessibility guidelines and standards, such as WCAG (Web Content Accessibility Guidelines).
11. Analytics and Tracking:
    • Integrate analytics tools to track website performance, user behavior, and conversions.
    • Set up conversion tracking to measure the effectiveness of your goals and objectives.
12. Migration and Redirects:
    • Plan for a smooth transition from the old website to the new one.
    • Implement proper redirects to preserve SEO value and avoid broken links.
13. Testing and Quality Assurance:
    • Conduct thorough testing to ensure proper functionality and compatibility across different browsers and devices.
    • Test forms, links, and interactive elements.
    • Perform user acceptance testing to gather feedback and make necessary improvements.
14. Training and Documentation:
    • Provide training and documentation for content management systems (CMS) and any other backend tools used.
    • Ensure that website administrators understand how to update and maintain the website.
15. Post-Launch Website Support and Maintenance:
    • Monitor the website after launch to identify and address any issues or bugs.
    • Regularly update and maintain the website’s content, security, and performance.
    • Consider ongoing support and maintenance agreements with a web development team or agency.

Best website redesign strategy you must be follow

By considering these factors during the website redesign process, you can create a website that not only looks visually appealing but also provides an exceptional user experience and meets your business objectives.

For best practices on how to plan and execute a website redesign services, the best way is to prepare a checklist for yourself  that  could include the following:

• URL redirects (high priority for SEO).
• Canonical tags.
• Metadata for each page (high priority for SEO) such as page title tags, meta description tags, header tags, alt text, etc.
• XML sitemaps for search engines.
• Page content optimizations (high priority for SEO).
• Canonical tags.
• Schema markup.
• Check tracking code (high priority) for Google Analytics, conversion code of Google Ads conversion data, pixel code for Facebook etc.
• Checkout process if any in your website: Make sure the checkout process is working properly post-launch.
• Forms: Ensure all forms are active, working and secure.
• Email automation links are updated and working.
• Data feeds for Shopping, Facebook and other ads are working properly.

Best Resource : Google Website Design Guidelines